Collateral Design
Social Media Content Design & Management
My Role
As Communications Manager, I lead social media strategy, content creation, and engagement to ensure our messaging aligns with Project Apis m.’s mission and brand identity. Since December 2023, I have managed all aspects of our social presence, from designing posts to tracking performance.
I love the variety and impact of this role, adapting content to the evolving needs of our nonprofit. Social posts were shared on four platforms: Facebook, Instagram, X (formerly Twitter), and LinkedIn. Check out @projectapism via Instagram for examples of my work!
Managing and creating all social media content for Project Apis m. across Facebook, Instagram, X (formerly Twitter), and LinkedIn.
Content Creation Process
Designing graphics and videos in Canva & Adobe Illustrator
Collaborating via Monday.com for team feedback and revisions
Scheduling & optimizing posts for maximum reach and engagement
Types of Content
🎯Research application deadline reminders for beekeepers
📊 Surveys to collect data on colony losses
💰 Fundraising campaigns (e.g., Pollinator Week) in partnership with our Development Director
📚 Educational content on honey bee health and sustainable agriculture
Tools
All designs were created using Adobe Illustrator and Canva. Social media was managed in the Meta Business Suite and Loomly software.
Also check out my social media guide I developed to ensure brand standards and language remained consistent and on brand.
Printed Collateral Highlight: Brand Book Re-Design
A graphic design project using Adobe InDesign and Canva to refine Project Apis m.’s brand language.
Overview
As Communications Manager, my background in design allowed me to take the lead on branding updates. When I joined PAm in 2023, the existing brand book was outdated and underutilized. After interviewing staff, I discovered that unclear guidelines led to inconsistent messaging and visuals across materials—especially in recurring presentations—making the organization appear disorganized.
To address this, I redesigned the brand book to be more practical, visually cohesive, and easy to implement across all platforms.
Showcased high-resolution images of bees and beekeeping processes
Featured significant quotes from notable beekeepers
Included an interactive “Find the PAm Bee” game for added engagement
Integrated important PAm dates, such as open research call dead
Target Audience + Tools
Current & future PAm and Seeds for Bees® staff
Adobe Indesign and Canva
Project Goals
Create a clear, user-friendly brand guide to ensure consistency
Develop easy-to-use templates for collateral and presentations
Update icons, typography, and colors for a modern, cohesive look
Train staff on brand guidelines to empower independent use
Implement updates across digital, print, and social media materials
Printed Collateral Highlight: Calendar Project
A branded calendar designed for Project Apis m.’s Board of Directors, featuring beekeeping-themed visuals and interactive elements.
Overview
This was a fun and creative project to design a visually engaging calendar for Project Apis m.’s leadership team—composed of beekeepers and agriculture specialists—as a thank-you gift for their volunteer service. Using Adobe Illustrator and Canva, I created a calendar that:
Showcased high-resolution images of bees and beekeeping processes
Featured significant quotes from notable beekeepers
Included an interactive “Find the PAm Bee” game for added engagement
Integrated important PAm dates, such as open research call dead
Target Audience + Tools
Project Apis m. Board of Directors (beekeepers & agriculture specialists)
Adobe Indesign and Canva
Project Goals
Create a thoughtful and joyful design to serve as a meaningful thank-you gift
Strengthen board members’ connection to PAm’s mission through visually compelling content
Ensure the calendar is both aesthetic and functional, with built-in reminders for key organizational dates
Printed Collateral Highlight: PAm Event Booth Re-Design
A portable, professional booth system designed for Project Apis m. and Seeds for Bees® to enhance presence at conferences.
Overview
For the September 2023 trade show season, I led the redesign of Project Apis m.’s booth to create a cohesive, travel-friendly display that reflected our updated brand language. The previous setup was outdated, featuring an old logo, a small towel-sized sign, and an overall disorganized look—missing the opportunity to make a strong impression at industry events.
Working with Development Director Sara Brown, I helped design a 10’x10’ booth system with branded signage and adaptable components to fit different event spaces. The final design improved professionalism, brand consistency, and engagement, making the booth more inviting for potential donors and industry partners.
This process was also mirrored for the Seeds for Bees® team, with a slightly smaller setup tailored to their specific conference needs.
Explore the project process by clicking through the images below!
Target Audience + Tools
Industry professionals, potential donors, and conference attendees
I used Adobe Illustrator to create the designs and Canva to present/iterate with my team through collaborative feedback sessions.
Project Goals
Create a polished, professional booth that aligns with PAm’s updated branding
Ensure the design is portable and easy to set up for a small, remote team
Increase visibility and confidence at tradeshows to attract new connections
Document the design process for internal review and future improvements
More Printed Collateral Projects (2023–Present, Ongoing)
Leading the design and update of printed materials for Project Apis m., ensuring consistency with new brand language.
My Role
As Communications Manager with a background in design, I have led the refresh and creation of various printed materials to enhance Project Apis m.’s as well as Seeds for Bees® branding and communication efforts.
Examples of work include
Annual Reports – Designed and updated yearly for clear, engaging storytelling
Business Cards – Updated to align with the new brand language
PAm Resources Trifold – Created for easy distribution at events and conferences
Event Programs – Designed to provide clear agendas and branding at key events
Stickers & Promotional Materials – Custom designs to increase engagement and visibility
Tools
All designs were created using Adobe Illustrator, InDesign, and Photoshop, with some collaboration in Canva for team input and development.
